How I Sold My Start-Up To Lululemon For $500 Million



Meet Brynn Putnam. The CEO and founder secured $3 million in venture capital to fund her tech-based fitness company MIRROR …

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41 Comments
  1. Wouldn't buy it but good product.

  2. Watching this made me not give up on the product invention I'm working on. I know I can make it work and I won't give up until I have it!

  3. Reply
    Jennifer Pohl-Johnston December 5, 2021 at 10:07 am

    💖

  4. There should be a way to have a more interesting idea, go slower, fund yourself with a full-time job, and not need an investor since the investors are only interested in MIT and Harvard graduates and privileged crowds who already have connections.

  5. 6:50 Helped build it with her husband 8:29 Talks about being a single female founder.

  6. Lol, the outright lie she tells that interviewer about how the celebs got ahold of her product…

  7. Y yo llevo años tratando de sacar una cita de negocios con Sundar Pichai , y nadie me toma en cuenta, tengo 6 Startups que son modelos de negocios nuevos, uno de ellos es un Unicornio. Espero que algun dia ya me hagan un poco de caso y pueda vender mis negocios.

  8. Mm.. another “started from the bottom” nepotism’ baby yes.. good for her, but I’d like to hear who the investors were and how they got in contact with her. Otherwise spare me with the Harvard accepted, Manhattan raised, “hardship” rhetoric.

  9. I would take that with a grain of salt….a lot of successful people build up their image by hyping stuff up that is simply not true. Its self-marketing. Weigh the probability that it did happen with the probability that it didnt, and not just blindly believe what people say just because they're 'cool'. It is very, very hard to believe that anyone would have told her to go and find a male co-founder and risk losing their entire career and reputation by saying that. But, it does make for a great story doesnt it? The fact that she was pregnant and a woman, helped her in this case and was not a hindrance. But she is of course, portraying it as a hindrance. In fact, the fact that she is a woman IS the whole point of the article about her, isnt it? doesnt that make for great publicity value? wouldnt you be looking to buy a company that comes with great publicity value built in? If she were a man, i am sure Lululemon would not have considered purchasing the startup, so in fact being a woman is an advantage. Companies are desperate to fit into the narrative that women are disadvantaged somehow and therefor privilege women in their decision making. Also, her husband comes from an investment fund family and had already sold a finance company. ….yeah, not exactly J.K. Rowling poverty and writing Harry Potter on the back of a napkin in a cafe (which itself is probably just hype). That was the first right move she made, wasnt it? marrying into a mans money and expertise? She thinks strategically, lets give her that!

  10. She's hot. If you look at the pictures in the video, she just got progressively hotter as startup career went on lol.

  11. Now Lululemon getting sued for the patent by Nike. She made out cold!

  12. For every 1 success story there are 10,000 who tried but didn't make it. What do you do? Keep trying until your heart quits beating. Get rich or die trying.

  13. Her husband is Lowell Putnam who sold his business to PLAID for 200M in 2019. She started in late 2019. She really couldn't fail even if she wanted to.

  14. A sideways television that only offers work-outs for $1500 and a subscription fee. That is insane! Good for her.

  15. Stop lying! It doesn't add up. You can't even rent a space for 15000 let alone the all the equipment and the staff.

    And we are talking about NYC right? Not Ohio or Idaho?

  16. Just another rich gets richer story

  17. That make up must be 4 layers deep.

  18. I got my answer a good education from Harvard.

  19. Reply
    Petek Demircioğlu Çelebi February 15, 2022 at 4:49 pm

    👏👏👏👏

  20. This video fails to mention that her husban is Lowell Putnam, who sold his startup for 200M. She had the connections.

  21. Between this acquisition and lululemon's focus on increasing its men's division, the future of the company should be interesting!

  22. MIRROR is such a great piece of art/decor & fitness innovation. Much respect!

  23. This is a better idea then Peleton.

  24. Her being born into wealth should not downplay her effort and brilliance in coming up with this idea, having money doesn't guarantee you will be a good businessman, she received 3 million in funding and used the money wisely to scale her business

  25. She got away with Robbery!!!! Lululemon still struggling to sell mirrors!!! I mean wats stop people from just streaming workouts on their tv or computer

  26. Beauty and the brain all in one. Plus a very wealthy and smart husband for a nice back up. So the pregnecy thing and all alone does not cut it. Still very motivational.

  27. $1,400…plus $39 a month.
    Right. Glad she worked hard and sold it for half a billion dollars. Everything is a monthly subscription. Not for me.
    Peace

  28. Art and luxury will collapse in 20 years, leading to a Climate Change apocalypse

  29. Allah daha çok versin

  30. Giọng hát của ah Đức phúc hát đúng tâm trạng hay quá

  31. you graduate from Harvard with a Russian degree and can't communicate smoothly with an average parson on the street in America??!?

  32. She definately is a go getter, personally I dont get very impressed or inspired by privileged people making it big.

  33. She is brilliant, yes. But also, privileged.

  34. Did she have to ruin her face

  35. She's far more interesting than Evil Holmes

  36. Amazing product. Could have been worth more but we should never be greedy.

  37. nice video i love watching your videos

  38. so she put Richard Simmons on the wall disguised as a mirror? I guess you can make money off the most ridiculous things these days. Although I can't say I'm a fan of Peloton either.

  39. I still think her invention wasn’t more useful than dancing infront of the t.v.

  40. CNBC Un-f*ckin'-relatable?!?! Take this 💩 out behind the red shed and Doomsday Mom Vallow it.

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