As Creative Director of Voo, the first boutique to win the Farfetch Superstore award back in 2012, Herbert Hofmann knows what it takes to set up a successful independent fashion business from scratch. Herbert moved to Berlin from his native Austria after a period studying in Sweden, partly because he liked the sense of freedom and lack of order in this burgeoning fashion destination. He worked for a time in fashion PR, mainly representing Scandinavian brands before meeting Kaan and Yasin Müjdeci, Kreuzberg bar owners who had the idea of setting up a fashion store just a few doors down the street. And so Voo was born, a store that specialises in cutting-edge and contemporary fashion for men and women.
