How To Launch an Influencer Marketing Campaign in 7 steps (Strategy, Outreach, and Examples)



Learn how to use influencer marketing to grow your business. From strategy to outreach to execution, this video will show you each step from start to finish!

Influencer marketing has massive potential to increase your traffic and grow your sales. It allows you to tap into a highly engaged audience in your niche to build brand awareness in an authentic way. The reason it’s so valuable is that like-minded people are more inclined to take product recommendations from an influencer they trust. This is why it’s so cost-effective!

Let’s face it, outreach to influencers can be intimidating, so we’ll teach you how to reach out in a way that will increase the likelihood of getting a positive response. We’ll also share some tips to find the best influencers in your niche to make sure they create the content and results that you’re looking for.

To create a powerful influencer marketing strategy you need to set your goal and budget, research influencers in your niche, reach out, negotiate terms, put your plan into action and finally analyze the results to see how your campaign can improve. This video will teach you all of that and more.

Strap in for some serious knowledge, here’s what we’ll cover in this video:
00:00 Intro
01:18 How to build a powerful influencer marketing strategy
01:40 How to set your campaign goal
02:29 How to define your budget
03:31 How to find the right influencers
06:06 How to validate your influencers
06:40 How to reach out to influencers
09:33 How to create content with an influencer
13:45 How to stay organized and track results

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— RESOURCES —
► The Beginner’s Guide to Influencer Marketing on Instagram:
► How to Create UTM Codes to Track Your URLs:
► FREE Influencer Outreach Template:
► Influencer Outreach Audio Message Example:

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29 Comments
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  2. Great video thank you so much for good knowledge

  3. How should I go about doing this when I am trying to find influencers to help with my cause?
    I do presentations for parents. Sex Trafficking prevention for parents to help protect your kids.
    I do presentations for free, so have no money coming in, but am willing to spend a small amount to get this going.
    Any suggestions?

  4. Hi, Thanks for your really helpful video. Can you suggest me another platform to find the influencers instead of dovetale? Thank you.

  5. Hi Tao! You bet. Check out this resource that covers 6 marketing platforms designed for connecting you with influencers: (https://bit.ly/33EvKpn). Additionally, here are some marketing tips for finding the right influencers for you: (https://bit.ly/3h1cVQl). – Ren

  6. Important to know how to market on social media in a way that keeps you
    and your family safe. Or just be very effective at avoiding social media
    altogether the way it was done in the old days. Which worked just fine. One photograph of even just a head shot can mean your life. I've now had two REALLY scary men either physically come into my
    business in a very terrifying/inappropriate way or text me very creepy
    texts that just sent white hot fear through me. I'm furiously resentful
    of being forced into letting the world know we all exist in order for your business to be taken seriously. As far as influencers, I don't see a way around showing your face so be very aware and careful.

  7. Thank you! Thank You! Thank You! These tips were so helpful. Now I know what I've been doing wrong!

  8. this was a great video with alot of great information. thank you for the links as well!

  9. Reply
    Learn With Shopify March 2, 2022 at 7:10 pm

    Glad you enjoyed it Tonaysia!

  10. Reply
    THE CHINESE HOUSE March 6, 2022 at 8:43 am

    Hi thanks for a great video! How to create a marketing influencers agency?

  11. Reply
    Learn With Shopify March 6, 2022 at 9:21 am

    Hey, there! Thanks for getting in touch. Just so that I understand your question correctly, are you looking to create a team of marketing influencers? We have a great help guide here on Affiliate strategies with Shopify if you wanted to have a look: https://bit.ly/3Khf1Ig -Maz

  12. she looks like vanssage hudgens

  13. Where to finds influencer?? I tried what she explained but didn’t find the influencer chart

  14. Reply
    Learn With Shopify March 6, 2022 at 7:30 pm

    Hey Shining, thank you for reaching out! We have a great resources that can help with finding influencers and recommend checking it out: https://bit.ly/3CgK1Fq.

    To provide some insight, could you please clarify what section of the video you're referring too on influencer charts?

  15. Hi, wondering is an influencer agreement recommneded when it comes to gifting partnership? or the influencers might not agree to sign an agreement because it's unpaid?

  16. Reply
    Learn With Shopify March 9, 2022 at 4:48 am

    It's always best practice to have an influencer agreement. Check out our guide on building influencer contracts here: (https://bit.ly/37fqASa). What kind of business do you have and what type of gifting partnership are you looking into?

  17. from where can we to track the sales, can you suggest any tools

  18. Hi there! If your store is on the Shopify plan or higher, you can view your Sales reports in the Shopify admin as outlined here: https://bit.ly/3MPDo1K.

  19. Very Informative, but what to do if influencers aren't replying?

  20. Reply
    Rath Official Money online March 28, 2022 at 7:31 am

    Hi

  21. it wass so help full thnks much

  22. great info

  23. You are so god damn pretty OML!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  24. Great video Thanks for sharing good content 👍

  25. 🌟🌟🌟

  26. Reply
    CYBERTRAKER 🙂👌 via Instagram May 3, 2022 at 6:29 pm

    👆I really appreciate you sir you are the best.

  27. How if i want to offering the products to them and collaboration with them to promote for me ?

  28. Reply
    Allô Martil !? Allô Martil !? May 5, 2022 at 9:56 am

    Hello. C'est vraiment intéressant. Faut donc spécialistes … Thanks. Allô martil chaîne Youtube spécial écotourisme Tanger Tétouan Maroc.

  29. what if you have a wordpress store and not a shopify store? Dovetail only works if you have an active Shopify store.

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