An immersive retail experience that takes luxury fashion and presents it with a technological Twenty-first Century approach – that’s the proposition behind Tokyo’s Restir. The three boutiques in the group have been consciously located in the city’s Roppongi district, a creative melting pot where photographers, architects and art directors gather and exchange ideas. The recently opened main store comprises three distinct but beautifully designed areas, each with specific décor and soundtrack, but all presenting the Restir mantra of luxury with an edge.