“I would say the biggest learning …. what’s helped our business continue to trade and to succeed, would be communication. And I would say ruthless prioritisation… we did immediate scenario planning of best case, worst case, worst case off of that and so we had real action plans that we could put into place. ”
We had a chat with Kelly Kowal, Chief Platform Officer at Farfetch about:
– Three trends she is seeing come from business adapting to a world living through a pandemic
– How Farfetch‘s business model allowed them stay successful during the pandemic, and how they are looking beyond into expansion
– What they have done to keep staff connected and motivated
– The beauty of hindsight and what she would have done differently
– The biggest learning to come from this weird and unique time
