Boom, a great testing insights interview with Luis Trindade, principle experimentation dude at Farfetch.
His team’s work, and their generous sharing of how they work via white papers and articles, have greatly influenced my own education on experimentation program functions. Watch and see how knowledgeable and passionate he is!
Here are three questions I ask Luis:
All in the context of expanding the experimentation function
1. How is your platform handling the expansion of use cases to different areas of the business? (From the math to the metrics and data warehousing… speak to me on the diff. use cases and how the the tech/data implications here)
2. How are you scaling the experimentation rituals to other brands or BUs that might not natively think this way? (a culture question, with bit of a people/skills angle)
3. Describe the needed ingredients to focus on being an enabler instead of an executioner. (how to support decisions but not make them!! – this is a culture question for sure)
