Kim Cattrall, Josh Hartnett and More Star in Farfetch Campaign – WWD.
Farfetch is tapping a group of celebrities for its latest campaign.
Actress Kim Cattrall, actor Josh Hartnett and musicians María Isabel and Steve Lacy star in the online retailer’s new #YourChoiceYourFarfetch spring 2022 campaign, which celebrates personal style and the range of designs offered by Farfetch.
“Iconic fashion moments from pop culture celebrities are the ultimate reference for this generation of stylists and designers,” said Farfetch creative director Yannis Henrion, about the campaign.
“Fashion icons that emerged from pop culture in the ’90s, their aesthetic and approach to style, feels so relevant and modern now as it is quite bold, but also very wearable.”
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He went on to explain that Cattrall was chosen because she’s “one of the most referenced fashion icons of this day and age” thanks to her beloved role as Samantha Jones in “Sex and the City.” He also explained that Hartnett brings in his own devoted fan base of a different generation.
