Farfetch launch Russia (director’s cut)



Video conception is based on soviet graphic art – the one rarely used in contemporary video art and fashion.
Art works of iconic soviet artists Varvara Stepanova and Lyubov Popova prints, Rodchenko revolutionary photos and retro futuristic movie posters inspire conception.

Application of architectural forms and images of futuristic soviet city transforms everything into fantastic and unrecognizable space.

Credits:

Graphic design: PEREMIRIE (Ilya Perevedentsev)
Director: Maria Pudan
Director of Photography: Mikhail Senin
Style: Lilit Rashoyan
Creative Director: Nikolay Krasavin
Assistant Director: Esmeralda Asbrand
Executive Producer Alex O’Simon
Music & Sound Design by Andrey OID
Model agenсy: NIK management

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