FTCH Stock Soars Despite Mixed Earnings Outcomes. Can Farfetch Sustain The Improving Profitability?



FTCH’s impressive margin performance enabled it to beat EPS expectations, despite coming up short on the top-line. Clearly, the company’s strategy to prioritize margins over lower-value sales is resonating very well with investors. Modeling itself as an online luxury brand, FTCH has eliminated most of its markdowns and has implemented a full-price strategy. In fact, CEO Jose Neves commented that five of its top ten brands on its platform now use a full-price strategy.—Briefing.com – 1:16 PM ET Feb. 25 2022.

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